Actor and web developer Kahlil Ashanti wanted to perform his new show, called Razor - but he wasn't sure how to decide the ticket price. He asked the audience to drop money in an empty trash can as they left. He made more money than had he charged $20 per person. Clearly people valued the show more afterwards, but they still needed a way to reserve a spot. He also wanted to thank them for their generosity, but he didn't know who gave what. There were no existing solutions for this, and it gave him an idea. Why not build something online that makes it easier for audiences to do all this in one place? So many artists were building new shows. Why not help them build new audiences? So he started coding.

As Kahlil prepared to tour his new show, word spread about his app and requests from artists and theaters around the world poured in. Kahlil wasn't expecting anyone else to want to use it, but clearly there was a need. He raised money, hired a senior developer, and proceeded to build the 'enterprise' version.